Responsibilities:
- Develop and execute comprehensive demand generation campaigns aligned with business objectives.
- Build and manage lead generation programs and campaigns across various channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Conduct market research and competitor analysis to identify opportunities for growth.
- Create engaging and compelling content for various digital platforms.
- Utilize marketing automation tools to optimize lead nurturing and scoring processes.
- Analyze campaign performance metrics and provide actionable insights to improve ROI.
- Collaborate with sales and marketing teams to ensure seamless lead handoff and qualification.
- Stay up-to-date with the latest demand generation trends and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of experience in demand generation or marketing.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- Strong analytical skills and data-driven approach.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Experience with A/B testing and conversion rate optimization.
- Experience with marketing analytics tools (e.g., Google Analytics).